Destin Singleton is the founder and principal of Emic Communications. With 20+ years of experience in the communications field with the world's top companies, Destin founded her own consultancy in 2018 to share her passion for reputation and engagement.
Prior to founding Emic, Destin served as the Director of External Communications at Marathon Petroleum Corporation – a Fortune 50 company - where she led a team of external communications, multimedia and editorial professionals who managed the company’s reputation through proactive storytelling and issues management. She also managed its crisis communications program and supported its growth of the company through strategic communications. In this role, Destin managed internal and external communications for several major M&A activities and a full rebrand for the company.
Prior to Marathon Petroleum, Destin worked 10 years with one of the largest global brands, Shell where she served in various roles across the globe. Her accountabilities spanned many areas including media relations, internal communications, marketing communications and sustainability reporting. One of her key roles was in growing new business lines and launching major projects for the company.
Destin holds a Bachelors’ degree from Texas A&M University in Anthropology, is a Master’s candidate at Texas State University in Communications Studies. She holds an Accreditation of Public Relations (APR) from the Public Relations Society of America and a Change Management Certification from Prosci. She is also a member of the Arthur Page Society’s Page Up organization for senior communications professionals. Destin also serves as a regular guest lecturer at the Moody College of Communication at The University of Texas at Austin.
The name ‘emic’ (eh-mik) is an anthropological term meaning “working within a culture”.
I know what you are thinking…what does that mean for me? The answer is threefold:
The bottom line: Emic draws on our expertise and your organization’s strengths to achieve meaningful results.
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